A Swedish furniture giant has launched a new home collection. Sounds familiar? It's not the famous furniture department store with the blue and yellow logo that you might think of right now. But H&M is following in IKEA's shoes. The collection comprises everything from pillow cases, towels, shower curtains, linen to furniture.
For now the range of articles will only be available in selected European countries via mail order or online store. Color wise, there will be a selection of both neutrals and bold colors to mix and match, some of which remind me of a Jackson Pollock painting.
When I walked into H&M last week I was given a promo shopping bag in the colorful splash style that they have on their pillow cases and a pack of napkins.
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